Lyca group to exclusively stream live the pakistan super league radio coverage
Lyca Group, the world’s largest provider of services to ethnic communities, has acquired the exclusive licencing and sub-licencing radio rights to the Pakistan Super League (PSL), with immediate effect. The rights are valid for three years until 2018 globally, outside of Pakistan and Gulf Cooperation Countries (GCC).
The radio coverage of the new premier professional T20 cricket league will be streamed live on Lycamobile websites around the world, as well as on the Lyca Dilse Radio 1035 website.
PSL is the official T20 Cricket League of the Pakistan Cricket Board (PCB) that will be played in Dubai and Sharjah in Feb 2016 with 130+ Pakistani players and 160+ players from England, West Indies, Sri Lanka, Bangladesh, Australia and New Zealand.
Lyca Group chairman Allirajah Subaskaran said: "We’ve been passionate about supporting sport from the beginning, so it brings us great pleasure to be the exclusive radio broadcaster for the Pakistan Super League. We have built our business by targeting global families and now we are helping those families enjoy cricket wherever they are.”