Lycamobile and West Ham United Community Sports Trust reunite for second season of the ‘Lycamobile Cup
Lycamobile, the largest global provider of low cost international mobile calls, is proud to announce the return of its youth initiative, the Lycamobile Cup. The youth football tournament, which was launched to great acclaim last year, forms part of the longstanding relationship between Lycamobile and West Ham United, which has seen a series of partnerships between the two enterprises.
The competition, which will be open to under-12 and under-14 teams, returned for a second season last night at a launch event hosted by West Ham and Lycamobile representatives at West Ham’s community hub in Beckton. The first of five competitive heats kicked off the tournament, with the remaining rounds scheduled for between now and April 2015.

The initiative will culminate in an exclusive finals day for the players and their families at the Boleyn Ground in May 2015, where finalists will enjoy the opportunity of a lifetime to play on the hallowed West Ham turf, following in the famous footsteps of their Hammers heroes.

The inaugural Lycamobile Cup saw a total of 4,500 youngsters participate last season. Redbridge U12s and West Ham United Kicks U14s took the honours, with both sides invited back to feature in marketing campaigns for Lycamobile’s West Ham United SIM card.

In addition, Lycamobile will also have a presence at a series of football roadshows run by the Trust, which are to be held in Beckton, Newham, Stepney and Mile End over the next year.

Allirajah Subaskaran, Group Chairman, Lycamobile, added:
"Following the tremendous success of the 2013/14 Lycamobile Cup season, and the enormous appetite we’ve seen for the programme amongst youngsters, we are delighted to bring the Lycamobile Cup back this year.
We are committed in the long term to ensuring that people’s lives continue to be enriched by sport and we look forward to supporting the West Ham United Community Sports Trust in inspiring today’s youth to develop the skills of competition, drive and ambition to succeed "

David Gold, Joint Chairman, West Ham United said:
"I know that the Lycamobile Cup was hugely popular with local youngsters last year and so it’s great to see that our Community Sports Trust and Lycamobile are running it once more. To have had some 4,500 participants is testament to the dedication of all involved." "This is a fantastic opportunity for east Londoners to run out at the Boleyn Ground next summer, a prize that is now extra special with the move to the new Stadium less than two years away. I’d like to wish everyone taking part the very best of luck and I’m sure you’ll have a great time competing."

About West Ham United Community Sports Trust
In line with West Ham United’s ‘Moore Than A Football Club' ethos, the Community Sports Trust is committed to equality, social inclusion and supporting the needs of our local community. As it has done since its formation in 1990, the Trust serves the heart of east London through its inclusive community engagement programmes in both sports and education. Acknowledged nationally and internationally as a leader and best practice model for community development, the Trust is to play a key role in delivering the Olympic legacy ahead of the Club’s move to the Olympic Stadium in 2016.

About Lycamobile:
Lycamobile is a prepaid mobile SIM card provider that provides low-cost, high-quality international and national calls and has acquired over 12 million customers across 18 countries (UK, Netherlands, Belgium, Switzerland, Denmark, Norway, Sweden, Austria, Romania, Spain, Australia, France, Germany, Poland, Ireland, Portugal, Italy and the USA). Lycamobile is available through an extensive network of more than one million retail outlets. The brand was initially introduced in 2006 and is already Europe’s largest pre-pay MVNO. Lycamobile continues to grow rapidly with further market launches planned throughout 2014.


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