Lyca Media appoints Raj Baddhan as new CEO of its radio business
• Baddhan will take on responsibility for building national recognition of Lyca Media’s radio stations and growing their audiences
LONDON, 26th February
: Lyca Media is pleased to announce the appointment of Raj Baddhan as its new Chief Executive Officer. Baddhan will head up Lyca Media’s owned radio stations, Lyca Radio
(1458 AM), Lyca Dilse Radio
(1035 AM) and Time
Baddhan joins Lyca Media with an extensive background in broadcasting. He previously worked at Sabras Radio, the Midland’s Asian radio station, for 14-years, where he was responsible for the development and production of award-winning outputs. Prior to this, Baddhan held positions with Radio XL in Birmingham and ZEE Radio in London.
Alongside his extensive radio career, Baddhan founded the leading UK Asian media outlet BizAsiaLive.com
. Following its launch in 2005, BizAsiaLive.com has become an established publication with a dedicated team of international writers. As a result, BizAsiaLive.com is an authoritative and leading resource for Asian media industry news and reports with a nationwide readership.
Navanit Narayan, Lycamobile’s Group Chief Operating Officer said: “We’re pleased to announce Raj’s appointment as the CEO of Lyca Media’s radio business. He’s joined at an exciting time for both the company and the wider industry as individuals look to trusted, familiar sources for their news and entertainment. Raj brings with him a wealth of experience and knowledge, which will help foster our mission to further engage our audiences with provocative, innovative, relevant and uplifting content.”
Baddhan said of his appointment: “I’m thrilled to be joining the global Lyca brand and to be given the opportunity to take the Lyca Radio to the next level. Radio is an integral part of local life in Britain and our audiences can rest assured that we are there for them through any eventuality.
“Despite the difficult times we’ve all been through, an exciting period is on the horizon for Lyca Radio and our listeners!”
Baddhan has a bachelor’s degree in Media, Business and Communication from the University of Central England.
Lyca Media continues to steadily expand to offer greater transmitter coverage across Dilse Radio and other stations within its portfolio including Lyca Radio and Time FM, using its brands to inspire, enrich and inform communities.