Lycamobile turns to Chime for PR and sponsorship support
Lycamobile has appointed Chime companies Essentially and Harvard in a wide-ranging brief that covers its UK sponsorship strategy, corporate and consumer comms.
The privately-owned Mobile Virtual Network Operator, which already has 12 million subscribers in 18 countries, has ambitious plans to grow its global subscriber base by 25 per cent over the next 12 months. Harvard is tasked with managing Lycamobile’s corporate image and raising awareness of its consumer products and promotions. Essentially will create awareness and media opportunities around the company’s sponsorship of West Ham United, Test Match Cricket Grounds, Surrey CCC, Powerboat P1 and The British Asian Trust.

Commenting on the partnership with Chime, Lycamobile chairman, Allirajah Subaskaran, said:
"The Chime team showed a thorough understanding of our mission – to connect customers with their loved ones across oceans, borders and networks – as well as our market opportunities and challenges. They bring an unrivalled offering to the table that spans PR, comms and sports marketing and we look forward to working together to fulfil our growth plans over the coming months."

Kevin Murray, chairman, public relations at Chime Communications, added:
"Lycamobile is a great brand with a wonderful story to tell and big ambitions for the future. We’ll tell those stories through a truly integrated approach, maximising the value of Lycamobile’s existing and future partnerships alongside creative consumer and corporate campaigns."

Work on the Lycamobile account starts immediately. For further information:

About Lycamobile:
Lycamobile is a prepaid mobile SIM card provider that provides low-cost, high-quality international and national calls and has acquired over 12 million customers across 18 countries (UK, Netherlands, Belgium, Switzerland, Romania, Denmark, Norway, Sweden, Austria, Spain, Australia, France, Germany, Poland, Ireland, Portugal, Italy and the USA). Lycamobile is available through an extensive network of more than one million retail outlets. The brand was initially introduced in 2006 and is already Europe’s largest pre-pay MVNO. Lycamobile continues to grow rapidly with further market launches planned throughout 2015.

About Chime:
Chime is an international communications and sports marketing group, including CSM Sport & Entertainment, the VCCP Partnership in advertising, The Good Relations Group in public relations, OPEN Health in healthcare communications, and CIE our insight and engagement agency. Chime is made up of five divisions, 56 companies and over 1,800 people. We have offices in the UK, France, Germany, Spain, Czech Republic, Russia, USA, South America, Canada, Abu Dhabi, Brazil, Dubai, Malaysia, Slovakia, Qatar, South Africa, China, Japan, Singapore, Hong Kong, Australia and New Zealand.
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