Lycamobile Partners with The International Indian Film Academy Festival New York as Presenting Sponsor

Lycamobile Partners with The International Indian Film Academy Festival New York as Presenting Sponsor

LONDON, 7 July: Lycamobile, the world’s largest mobile virtual network operator, has been announced as the presenting sponsor of the 2017 edition of The International Indian Film Academy Festival (IIFA) in New York. The annual IIFA Festival, taking place 13-16 July, is the world’s most spectacular celebration of Indian cinema, gathers fans from across the globe and broadcast to millions worldwide.

The IIFA Festival, now in its 18th year, has previously taken place in cities around the world including Johannesburg, Dubai, Singapore and Amsterdam. The 2017 Festival comprises a series of exciting events designed to bring fans closer to their favourite stars, including the IIFA Rocks gala concert, celebrating the Oscar-winning composer A. R. Rahman’s 25 years in the industry, and the prestigious IIFA Awards honouring the best talent in India cinema, which will be a star-studded spectacle featuring the biggest Bollywood superstars.

Allirajah Subaskaran, Chairman of Lyca Group, said: “We are delighted to be sponsoring this year’s International Indian Film Academy Festival, an event showcasing the best of Bollywood, with nominations from some of the industry’s biggest stars, including Anushka Sharma, Amitabh Bachchan and Shahid Kapoor. Our sponsorship of the Festival demonstrates Lyca Group’s ongoing commitment to excellence in Indian cinema, an area we are dedicated to supporting as we continue our expansion into film through our entertainment business Lyca Productions.”

Lycamobile’s sponsorship of the Festival reinforces its aim of connecting international communities at home and abroad, and its $23 and $35 plans are perfect for members of the Indian community in the USA who want to call family and friends back home. Both plans come with unlimited calls to India, unlimited data and unlimited nationwide talk and text, with the $23 plan having 1GB data at up to 4G LTE speed and the $35 plan having 4GB data at up to 4G LTE speed. The plans can be purchased online at

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