Lycamobile Group becomes official mobile partner to Powerboat P1
During the summer, the Lycamobile Group has been indulging its thirst for speed as the Official Mobile Partner of the Powerboat P1 race series for the 2014 season, with naming rights for a boat in both the UK and US competitions.

Powerboat P1 is the world's largest marine motorsport company with more than 180 competitors racing in the UK and the USA. It operates two championships - P1 Superstock powerboats and P1 Aquax personal watercraft, and the Lycamobile Racing team has been competing either side of the Atlantic since this season's launch event at Royal Victoria Dock, London.

P1 is broadcast in more than 50 countries via channels that include Fox Sports, ESPN, Ten Sports, Star Sports and Sky Sports. And also plays out to 275,000 live spectators at 12 events across the season.

There are still three events in the UK remaining - Cardiff (26 July), Torquay (9 August), or Gosport (6 September) - for your chance to see the boats in action, but for those who can't wait, our video below can provide you with a little taster of what to expect.

Sponsorships and Partnerships
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