Lycamobile celebrates USA launch
Lycamobile, the largest global provider of low cost international mobile calls, is proud to announce that this week its offering will become available to customers in the USA for the first time. The service will launch as the country’s first full MVNO and will operate in 18 States including Florida, California and Chicago with nationwide GSM coverage.

Lycamobile already provides low cost international calls mobile services to more than 20 million customers across Europe and Australia, a service that has proved to be popular with expatriate calling their families back home. The expansion to the USA will increase the company’s presence to 17 countries.

The company’s triumphs in the European market have been well documented; the addition of Germany to its portfolio in 2012 ensured Lycamobile has greater coverage of the European population than any other mobile operator. A subsequent move into Ireland and Portugal served to embed Lycamobile’s footprint across Europe covering over 80% of the EU population and giving customers access to a network which provides high quality affordable international calls.

The launch will offer strong national advertising, compelling targeted customer segment campaigns, focused street marketing, competitive offers and powerful trade marketing with major retailers across the various States.

The service will launch with two bundles; one at $39 which will give the customer unlimited nationwide talk, text and data with 200MB at 3G. The other bundle will cost $49 and offer the same but with 400MB at 3G speed. SIM cards will be available order through the website offering nationwide delivery.

Allirajah Subaskaran, Chairman, Lycamobile comments:
"Since opening discussions in 2012 surrounding a launch in the US, the appetite for our proposition has been overwhelming. It is this enthusiasm for the service that has led to our biggest launch yet and on Thursday, low-cost international calls from Lycamobile will be available to 18 states across the country.

"As the first MVNO to launch in the United States, this is a milestone operation both for Lycamobile and for American consumers who we look forward to helping connect with their loved ones across the world."
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