Lycamobile announces title sponsorship Slam Plus
Lycamobile, the largest global provider of low-cost international mobile calls, has announced it's exclusive title sponsorship of Slam+ The Tour representing the largest investment in a single Bollywood event in the UK. The event which is due to be headlined by Bollywood legend Shah Rukh Khan is coming to The O2 London on Sunday 5th October 2014.

The SLAM+ The Tour concert will be the biggest of its kind in Europe, bringing a total of 135 cast and crew from India, including the second highest paid actor in the world, Shah Rukh Khan, who takes to the London stage for the first time in over a decade.

This sponsorship will further strengthen Lycamobile's position as a supporter of Indian communities and culture in the UK as well as cementing its place as a leading global brand in promoting and supporting world class entertainment events and industry firsts.

This sponsorship also re-enforces Lycamobile's commitment to the media sector following the launch of Lycamedia and radio networks Lyca Radio 1458 and Lyca Dilse 1035 providing great content for key communities across the UK.

Lycamobile Chairman, Allirajah Subaskaran added:
"We are delighted to partner with such a high-profile event as the Lycamobile Slam+ The Tour concert. It once again demonstrates our commitment to engaging with Indian communities across the UK by welcoming back to London arguably Bollywood's finest living actor."

Speaking about the Lycamobile SLAM+ The Tour concert, international megastar Shah Rukh Khan says:
"I am blessed to have fans all around the world and this is our way of giving this love back and thanking you all. I am super excited and looking forward to being in London. We promise you an evening of love, laughter and entertainment, so mark your calendar and be there at the Lycamobile SLAM+ The Tour."

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