Lycamobile launches West Ham United sim card
Lycamobile, the largest global provider of low-cost international mobile calls today announces the launch of a West Ham United co-branded SIM card which will raise money for the West Ham Community Sports Trust.

West Ham United will retail the SIM card at £5.00 which will includes £5.00of credit for the customer to use on the Lycamobile network. For each SIM card sold the West Ham United Community Sports Trust will receive £2.00. In addition to this royalty, West Ham United Community Sports Trust will receive 10% for every online top up made to the cards during the 2014/15 season.

The initiative forms part of the longstanding relationship alliance between Lycamobile and West Ham United, which has seen a series of partnerships between the two enterprises, not least the community project the Lycamobile Cup, ayouth football tournament launched last year.

At the Boleyn Ground Upton Park today it was announced that West Ham United winger Matt Jarvis, would be the Community SportsTrust patronambassador for the 2014/15 season, succeeding Joe Cole.

Lycamobile Chairman, Subaskaran Allirajah commented:
"This initiative is another fantastic example of the commitment of both Lycamobile and West Ham United to the local community in which we both operate. We are incredibly proud to see our name alongside such a great club which shares ourongoing dedication to improving the lives of others through sport." Joe Lyons, Head of the West Ham United Community Sports Trust added:
"Following the outstanding success of last season's Lycamobile Cup, I'm thrilled to be working in partnership with Lycamobile once more. I'm sure this new West Ham SIM card will prove a hit with Hammers fans and it is of great credit to everyone involved that our local community will reap the rewards."
Sponsorships and Partnerships
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