Lycamobile launches in Romania to target millions of pre-paid mobile users
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Lycamobile, the world’s biggest international mobile virtual network operator (MVNO), has launched its service in Romania, the 18th country in its international network, as it looks to grow its global user base by 25% over the next 12 months.

Romanians will now be able to make international calls for just 1 Euro cent per minute thanks to Lycamobile’s pre-paid SIMs, a particularly attractive proposition to those calling members of the country’s large diaspora around the world. According to the Romanian government, around 6m-8m Romanians live outside the country’s borders, including an estimated 3.4m in the other 17 countries in Lycamobile’s network.* An estimated 130,000 Romanians live in the UK.**

Consumer appetite for pre-paid mobile services in Romania has traditionally been very strong. There are 12.9m pre-paid mobile users in the country, compared to 9.4m users of subscription services. The majority (54%) of all mobile calls in Romania are made by pre-paid users. Overall mobile penetration in Romania is at 111%, as of June 2014.***

The announcement emphasises the growing demand for the company’s services, and highlights its rapid geographic roll out after launching in nine countries over the past three years. Most significantly, 2013 has seen the telecoms giant activate its biggest market launch to date by introducing the service across the USA as the country’s first full MVNO.

Founded with a mission to connect friends and family around the world, Lycamobile has grown quickly to serve 14 million customers around the world, including the UK, US and Australia. Lycamobile has the largest European footprint of any mobile operator, covering 80% of the continent’s population.

Lycamobile chairman Allirajah Subaskaran commented: "With such strong demand for pre-paid services, Romania was a natural next step for our international expansion. Launching there strengthens our offering even further across Europe and ensures we can help millions more people benefit from low-cost international calls. This is our first new market of 2015 but we have an exciting roadmap of announcements planned for the rest of the year as we aim to grow our user base by 25%."
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